Google Ads work for MSPs because IT decision makers search for solutions. Keywords like “managed IT services,” “cybersecurity,” “cloud migration” are buying signals.

CPC Benchmarks

  • Managed IT services: $15-25/click
  • Cybersecurity: $25-40/click
  • Cloud migration: $20-35/click

Budget Calculation

Target 20 qualified leads/month at $20 CPC:

  • 100 clicks needed
  • Monthly budget: $2,000
  • Cost per inquiry: $100

ROI Focus

  1. Improve landing page relevance
  2. Use service-specific pages (not homepage)
  3. Track which keywords convert
  4. Scale successful campaigns

Timeline

  • Month 1: Launch, establish baseline
  • Months 2-3: Optimize
  • Months 3-6: Scale
  • Month 6+: Predictable lead flow

Most MSPs underspend. Budget $2,500-4,000/month for consistent results.

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Written by Totalstack Agency Team

Totalstack Agency team member focused on practical, measurable marketing results.